{"id":3793,"date":"2021-02-26T11:08:58","date_gmt":"2021-02-26T02:08:58","guid":{"rendered":"https:\/\/b2b.nzblackcurrants.jp\/en\/?p=3793"},"modified":"2021-02-26T11:08:58","modified_gmt":"2021-02-26T02:08:58","slug":"what-makes-a-food-super","status":"publish","type":"post","link":"https:\/\/b2b.nzblackcurrants.jp\/en\/what-makes-a-food-super\/","title":{"rendered":"What makes a food super?"},"content":{"rendered":"<p>When choosing food to include on our shopping list we are often attracted by a claim that a particular item is a \u201csuperfood\u201d.\u00a0 It is important to understand that while we are all looking for foods that really are \u201csuper\u201d, the term \u201csuperfood\u201d is a marketing term and not a scientific term.\u00a0 Marketers generally use this term to describe a food that has a remarkably high level of one or more nutrients.<\/p>\n<p>&nbsp;<\/p>\n<p>Googling the term \u201csuperfood\u201d brings up millions of hits, with many lists of the top 10 or 20 superfoods.\u00a0 One group of foods that almost always appears in a Google search for \u201csuperfoods\u201d are berries.\u00a0 The list of \u201csuper\u201d berries usually includes berries such as bilberries, acai, goji, cranberry and elder berries.\u00a0 Marketing promotion of any of these berries usually includes a claim that they are \u201csuperfoods\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>A better way to decide if a particular berry is really \u201csuper\u201d is to determine how much scientific research has been undertaken on that berry.\u00a0 The United States National Institutes of Health (NIH) collate all the global scientific health research publications in a National Library of Medicine database <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/\">searchable here<\/a>.\u00a0 Very surprisingly when this database is searched for the number of scientific publications about different berries a berry that is not often thought of as a \u201csuperfood\u201d, blackcurrant, is revealed as having more scientific publications about it than any other so called \u201csuperfood\u201d berry such as bilberries, acai, goji, elder and even cranberries.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3795\" src=\"https:\/\/b2b.nzblackcurrants.jp\/wp-content\/uploads\/2021\/02\/chart_en.jpg\" alt=\"\" width=\"1056\" height=\"707\" srcset=\"https:\/\/b2b.nzblackcurrants.jp\/wp-content\/uploads\/2021\/02\/chart_en.jpg 1056w, https:\/\/b2b.nzblackcurrants.jp\/wp-content\/uploads\/2021\/02\/chart_en-300x201.jpg 300w, https:\/\/b2b.nzblackcurrants.jp\/wp-content\/uploads\/2021\/02\/chart_en-768x514.jpg 768w, https:\/\/b2b.nzblackcurrants.jp\/wp-content\/uploads\/2021\/02\/chart_en-1024x686.jpg 1024w\" sizes=\"auto, (max-width: 1056px) 100vw, 1056px\" \/><\/p>\n<p>The amount of scientific research that has been undertaken on blackcurrants really does make them worthy of being called a \u201csuperfood\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When choosing food to include on our shopping list we are often attracted by a claim that a particular item is a \u201csuperfood\u201d.\u00a0 It is important to understand that while we are all looking for foods that really are \u201csuper\u201d, the term \u201csuperfood\u201d is a marketing term and not a scientific term.\u00a0 Marketers generally use this term to describe a<\/p>\n<div class=\"h10\"><\/div>\n<p><a class=\"more-link1\" href=\"https:\/\/b2b.nzblackcurrants.jp\/en\/what-makes-a-food-super\/\">Read more<\/a><\/p>\n","protected":false},"author":16,"featured_media":3795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[72,73,74,44,75,59,45,76,77,78,79,80,81],"class_list":["post-3793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-acai","tag-anthocyanin","tag-berry","tag-cassis","tag-food","tag-health","tag-new-zealand","tag-new-zealand-cassis","tag-nz-cassis","tag-research","tag-super-food","tag-super-fruit","tag-wellness"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/b2b.nzblackcurrants.jp\/en\/wp-json\/wp\/v2\/posts\/3793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2b.nzblackcurrants.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2b.nzblackcurrants.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2b.nzblackcurrants.jp\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/b2b.nzblackcurrants.jp\/en\/wp-json\/wp\/v2\/comments?post=3793"}],"version-history":[{"count":1,"href":"https:\/\/b2b.nzblackcurrants.jp\/en\/wp-json\/wp\/v2\/posts\/3793\/revisions"}],"predecessor-version":[{"id":3796,"href":"https:\/\/b2b.nzblackcurrants.jp\/en\/wp-json\/wp\/v2\/posts\/3793\/revisions\/3796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2b.nzblackcurrants.jp\/en\/wp-json\/wp\/v2\/media\/3795"}],"wp:attachment":[{"href":"https:\/\/b2b.nzblackcurrants.jp\/en\/wp-json\/wp\/v2\/media?parent=3793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2b.nzblackcurrants.jp\/en\/wp-json\/wp\/v2\/categories?post=3793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2b.nzblackcurrants.jp\/en\/wp-json\/wp\/v2\/tags?post=3793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}